The Ultimate Guide to Everyday Lingerie

Our best-selling Everyday Lingerie features designer brands we trust to deliver comfort, fit, and style to your top drawer. Shop our must-have t-shirt bras, bralettes, strapless, balconettes, plunge bras, nursing and maternity, longlines, and unlined bras for A-K (A-GG in the UK sizing).

Having a bra that fits is important. We believe what you wear underneath should be seamless and comfortable. Our everyday, fit-focused lingerie is the essence of this collection. Whether you are petite or plus size (p.s. we like to call plus size, curvy), we have you covered.

Balcony or Balconette? Both are the same. A Balconette Bra is a top seller in lingerie and a popular everyday style. It uplifts, rounds, and shapes the bust while providing excellent coverage. Not to be confused with full coverage, so it's a perfect fit for low-cut necklines. Great bra for C-K cups.