In 2012, Nicole Dortch, a multi-talented and courageous young woman, began pursuing her long-overdue dream in fashion and embarked on a quest to create the ultimate experience in intimate apparel.


Nicole traveled daily from Washington, DC, to New York to pursue her dream of becoming an Intimate Apparel Designer. Her goal, to design exquisite lingerie, while balancing full time work in Finance and attending school at the Fashion Institute of Technology in New York. However, she was determined to achieve her dream across state lines regardless of the distance.
After many years of working in the fashion and retail industry, Nicole decided to combine her true passion and purpose into a magnificent brand. A full-service boutique, offering fashion-forward styles, bra fitting services, solutions for post-surgery and mastectomy, and luxury concierge.


A trip to Paris is where Nicole merged it all. She found confirmation in the French boutiques and luxury customer service. The unique styles, rich history, and attentive customer service is what she wanted to bring back to the US.
Exploring Paris, enjoying champagne and caviar, Nicole decided to name her store Petit à Petit (little by little in French).


Petit à Petit is not just a bra and panty shop; it's the ultimate experience in intimate apparel. Whose mission is to provide a luxury experience in the evolution of womanhood. Nicole immediately contacted her friends in the intimate apparel business to support her vision and applied her education in fashion design, textiles, and construction to select the right garments in a wide array of silhouettes and styles.
Today, Norfolk, Virginia is home to Petit à Petit Lingerie Boutique. Where it is known for curating unique intimate apparel for women and men, with their needs in mind first. Petit à Petit prides itself on having and safe and initmate environment for all.

Our Core Values

At Petit à Petit we focus on the customer first, and the delicate beauty of a confident young lady and woman, and the health and strength of a man.
Our purpose is to:
Service with Excellence
Commitment to Our Guests
Construction and Textiles

Commitment to Our Guests

We are committed to providing the best service and solutions to all our guests. To achieve this, we place care in your privacy and creating a positivity and safe environment for all women and men. We promise to improve ourselves and our services, add delicate care to all our guests, and expand our knowledge, skills, and abilities to providing the best above and beyond service.

Construction & Textiles

Our passion for delicate fabrics and intimate apparel construction is vital to our success. Our extensive background textiles ensures the highest quality fabrics are used and the garments constructed to the highest industry standard. Our brand partnerships from the US, Columbia, Italy, France, Spain, Germany, and other well-known UK locations supply their products to Petit à Petit.


Service with integrity and accountability. We understand that lingerie sells itself; however, service does not. We invest in the art of customer service, and our staff value the belief of Petit à Petit’s mission and delivers intimate concierge service. We conduct one-on-one consultations, virtual events, private shopping, and bra fittings

Our Brand Partnerships

We continue to grow, so will our brand partnerships. Below is a list of a few partnerships. We welcome brands to email Nicole.dortch@madamcfo.com for business inquiries:
 Skarlett Blue Natori
Elila Chantelle
Curvy Kate Saxx
Le Mystère Gossmer
On Gossard Janira
Sainted Sisters Dita Von Teese
Aubade Vienne Milano

Our Leadership

Petit à Petit is a trademark brand, which belongs to Madam CFO, Inc., a consulting firm, founded in 2018 by Nicole Dortch. She leads both companies towards profitability and excellence. Empowering and mentoring young women to be successful in life, she promotes change management and innovation. Encouraging all to be brave, influential while reaching for the sky; knowing there is no limit to what you can achieve. Petit à Petit has its own signature fragrance in acquisition, launching 2022.
Bra Fit School - Eveden Inc. (New York - 2016)
Frederika Zappe, National Fit Specialist
Eveden, now Wacoal Europe are leaders in the A-K cup, 28-48 back size intimate apparel market, offering a whole family of brands, each with their own personality and position in the market. 


Owner of Petit à Petit Lingerie Nicole Dortch

Brand Assets

Petit à Petit Logo

Petit à Petit 50 ml Parfum
Petit à Petit Travel Parfum
Trademark Logo | 50 ml Parfum | Travel Parfum
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