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THE FOUNDER

Introducing our esteemed founder, Ms. Nicole Dortch, a true connoisseur of style and luxury. With a background in Fashion Design from the Fashion Institute of Technology in NYC (FITNYC), a Bachelor's Degree in Psychology, and a Master's Degree in Public Administration, she possesses a unique blend of creativity and business acumen. With over two decades of experience collaborating with renowned designers at prestigious events such as New York Fashion Week (NYFW), Lingerie FW, and Couture FW, she brings unparalleled expertise and refined taste to our designer and luxury lingerie store.

OUR VISION

To be the epicenter of style and fit, while redefining standards and supporting women, now and forever.
When you experience Simone Chérie, you are experiencing sheer elegance, decadence, and that savoir-vivre of Paris when shopping for lingerie. So, go ahead – experience Simone Chérie Fine Lingerie & Fittings for yourself!

OUR STORY

Est. 2020

We are a small, woman-owned business located in Norfolk (Virginia). We source products from well-known brands in the intimate apparel industry for exclusive styles and sizes above the norm. Our selection of styles are based on 100% customer feedback and our expert knowledge in fabric, fit and construction. We ensure brands are diverse and inclusive.

At Simone Chérie, we stock band sizes 30-46 and cup sizes A to K. Creative Director and Founder, Ms. Nicole Dortch - Washington, DC native, started the boutique in Downtown Norfolk - Selden Market as Petit à Petit Lingerie and rebranded the business to Simone Chérie in 2023.

With 20+ years of experience in fashion, finance, retail and business, Nicole returned to her college hometown to find the perfect space to create a luxurious fashion brand.

By creating a private intimate space - judgment free zone, this studio is a place where your voice is heard and your needs are understood.

Today, we continue to expand and grow the business to the next level, and celebrate the continued success Ms. Dortch has delivered and the empowerment she impresses upon all that speak with her.

SOCIAL IMPACT

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